How do you find the content or know what to write about.

Social Networking  (part 2)

For me I get my ideas from these 9 resources:

  1. Emails for clients, prospects or site visitors
  2. Things you are interested in, hobbies, classes, profession
  3.  Something you saw or heard about through one of your Social Networks
  4. Google alerts, providing new blog entries or articles on select topics of interest to you.
  5. Using Site or Email Surveys to ask the question, “What is of interest to you right now”?
  6. Ask your current and past clients what interests them
  7. Ask your Site Visitors what interests them, they are at your site looking for something, right?
  8. What is in the news
  9. How do people answer the question, "What is your biggest concern about ------?", or "What interests you the most about -----?"

Once you are being fed tons of content ideas and that is the result when you implement the above; you will be able to figure out what content you want to add to your site and/or which affiliate is the person to team up with.

Your affiliate might in fact be able to do the entire piece or you might agree on 4 pieces of new content that you both will collaborate on together.

Once you start the content idea machine rolling you will never be out of ideas of what to talk or write about again. So creating content continually becomes more a habit than the struggle others go through when they are trying to figure out what to write on. 

Here are some benefits of you producing content on your site and collateralizing your material on facebook, youtube and other social networks :

  • Be perceived by your visitors as an expert in your area. Not only do you have a lot of your own content on your site but you have other content coming in from all of these other related experts.
  • Go on vacation, your affiliates will continue to publish content while your out playing golf or meeting with clients.
  • The Search Engines pick up on audio, video, articles, press releases and blog entries
  • Links back to your site from all of the Social Networks and content directories that have your information. Which means more targeted visitors to your site.
  • Your rankings on search engines improve

Lets work with an example, a radio show that involves your Appraiser Affiliate on current values of homes and which segments of the market is selling.

A Radio Show outline of this topic could look like this.

  • Introduction by the Host:

         Hi this is Woody Hunsberger here with you and I am going to be talking with Bill Klien today about the local housing market and how property values are holding up..... Bill is with Accurate Appraisal Approach and has over 15 years experience in the appraisal field, having appraised over 622 homes in just Seaford Delaware alone...

  • Topic Opener by Host:

Over the last several months we have been experiencing.... and I know that the NAR recently came out with a set of numbers that say.... but nothing is telling us what our local market is doing right now. Bill can you give us an over view of what you are seeing in across our country and what you see here in our area?

Bill Talks.... Generally in nature

Host...  Summarize what bill has said and then ask another question like

Bill maybe you could pick out a couple of specific price ranges of what you are talking about or locations of what where some of these things are taking place...

Bill talks.....

Host Talks... Summarizing and then asking another question like. Bill there are many people out there right now that are trying to sell their home and are considering putting some money into a renovation or two, if some one has a rental property, a vacation home or primary residence what would you advise...

Of course you are going to have some great questions already to ask Bill if nothing comes to your mind while you are interviewing him. But more than likely you won't have to use them.

Several people I have interviewed have thought that their topic would not be long enough to matter or worth putting up on the Internet. When they thought their interview would last 5 minutes, we were still talking after 20 minutes. And if you are thinking the later of the two thoughts, put your mind to rest. Every walk of life comes to your web site. They look, listen or watch what interests them.

So just put up quality content.

Back to the Radio Show.

When the Host knows that you are at the end of what needs to be discussed, the Host needs to summarize everything up, ask if that covered it all. If not ask Bill to interject. Host summarizes again and then wraps up the show by thanking Bill. Telling everyone where they get reach Bill, i.e. phone, web site... and then the Host signs off... This has been Woody Hunsberger of Cooper Realty Associates, Thanks for joining us today.

That is it and it is so simple.

The show its self could be anywhere from 5 to 30 minutes long depending on the topic and whether or not you decide to break up longer sessions into smaller clips.

 We have some more details coming for this area regarding companies and software to do your transcriptions with.

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